January Creative Brief

Welcome to the first Creative Brief of 2023. I hope your year has started well and that you’re feeling revved up and ready for the coming months. However, if you’re struggling to find inspiration or energy I have exactly what you need… Read on for an introduction to the NEW Culpepper Power Hour which can help you focus, plan, and become super-charged and motivated for the year ahead.

I’m also delighted to share a winter warmer recipe from my gorgeous client, Blockley Café, a reveal of how Culpepper Clients are embracing Valentine’s Day this year, a top website tip from my web designer, Mike.

Motivation, clarity and a plan for success

Book Your Power Hour Today!

I know how hard small businesses and charities are having to work, and that for many, money is tight. It is so important to schedule regular touchpoints with your audience, but you may feel limited by budget, unsure of what to say, and too short on time to make a start. As ever, I am here to support you, and am offering a simple, time-efficient, and affordable way to help.

How does it work?
I have created the Culpepper Power Hour as an inexpensive, fast way to straighten out your key business objectives, identify profitable opportunities, and begin to formulate an achievable plan for a successful year.

Join me for an hour-long call that will provide headspace to consider your key business goals, a motivational boost and, most importantly, everything we need to create a workable plan for the coming months.

Power Hours can be booked in advance to help you with planning in projects, key dates for your business, or a project you would like to take forward and do not know where to begin. The Power Hour gives you the time to talk through your plans, and we can support you with creative solutions and planning to make your business stand out and maximise opportunities.

Power Hours are available for Culpepper contacts on Wednesday and Thursday mornings at a special price of £100.

Culpepper Client – Recipe

Blockley Café serve mouth-watering, seasonal food made with locally sourced ingredients and lots of love. In this month’s Creative Brief, Chef Craig Stanley has kindly offered to share the recipe for his luscious cheese scone made with Barber’s 1833 cheese.

In the café they are served with Netherend Farm Butter, Sun Dried Tomato & Red Pepper Chutney, but they also go beautifully with a bowl of hearty home-made soup.

Cheese Scones

Cheese Scones
By Culpepper client, Blockley Café

500g Plain Flour
25g Baking Powder
12g Salt
1 teaspoon Cayenne Pepper
180g Barbers 1833 Vintage Cheddar Grated
(Plus a little extra grated to sprinkle on top)
Small handful of Nigella (Black Onion) Seeds
125g Unsalted Butter
130ml Full Fat Milk
2 Large Free Range Eggs

Soften the butter.
Mix together the dry ingredients and grated cheese and add to the butter.
With your hands mix to a crumbly texture.
Whisk together the eggs and milk.
Add to the dry mix and mix together to form a dough.
You may need to add a splash more milk.

Roll out to an inch thick. Cut out with your desired cutter. Egg wash.
Bake at 200C/180C fan/gas 6 for 12 minutes.
Remove and place a sprinkle of grated cheese on top bake for a further 8 minutes, until golden on top and the cheese is well melted.
Cool on a wire rack.

Enjoy with lashings of butter and a delicious chutney, we love ours paired with Tomato & Red Pepper.

Blockley Café, serve breakfast, lunch and if you haven’t been yet for supper, then you must!
Made with seasonal and local produce, you will not be disappointed. Visit blockleycafe.co.uk to see their Culpepper branded creative website and book online, which you only need to do for evening meals.

Culpepper Clients Sharing the LOVE

Here’s a sneaky peek at how some Culpepper clients are embracing all things romantic with their products and promotions in the lead up to Valentine’s Day:

Mike’s Website Tip of the Month

Things to consider when commissioning a website

Your website is a huge part of your customer-facing identity. So, whether you’re moving into a new market, undergoing a rebrand, or it’s simply time for an update, it’s important that you get it right.

Here is the first of 7 things to consider when commissioning a new website:

1. Define the Purpose of Your Website

Before you start, you should define the website’s primary purpose.
In simple words, you should state clearly what you want to accomplish with your site.

What does it need to deliver?

Is it e-commerce or a showcase of your products or services?

Are you providing online information or calls to action?

If you are considering a refresh to your current website,
please get in touch and the Culpepper Team can help.

Thank you for being a part of the Culpepper story. I know it has been a long month, and I think we all felt it, but I am also super excited about the months ahead and looking forward to the lighter evenings, planning my new creative space and planting seeds for the garden. Hopefully it won’t be long and you can come and visit!

We have some wonderful projects, with amazing clients and lots to share with you in the coming months, in the meantime I am here if you need me. 

Tash x

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