Hello, I’m Natasha (Tash) Willmore.
For over three decades I’ve worked with founders, family businesses and ambitious brands at the moments that matter most.
Not the easy moments. The pivotal ones.
Launching something new. Falling out of love with a brand. Repositioning after growth. Preparing for something bigger.
My role isn’t simply to design. It’s to listen, challenge, see what’s missing and translate your vision into something real.
I’m Creative Director at Culpepper & Co. I bring passion, instinct and over thirty years of commercial experience to every project. Along with a trusted network of specialist creatives, I lead from initial vision through to delivery.
I’ve been no stranger to dealing with unexpected challenges, which I think makes me a good person to have on your side when you’re managing the ups and downs of life in charge of a small organisation.
I left a successful role at a creative agency working with global accounts to set up my own business in 2005, but was seriously injured in a road accident on my last day. This left me jobless and bed-bound with a long recovery ahead. Determination to succeed, a phone, laptop and wonderful contacts, meant that I was able to build up my business with clients sitting beside my bed, discussing their brand and shaping their business strategy.
Due to an amazing network of talented creatives, I began distributing elements of work to others, mingling my own direction and creative skills with the expert offerings of web design, copywriting and fellow graphic creatives. This flexible working business model, supporting working parents has now worked for Culpepper & Co for 20+ years, and I’m so proud of the superb work that we have created in that time supporting hundreds of clients.
I’ve been told that I have a unique ability to draw truth, clarity and creative excellence from both clients and colleagues, and I highly value kindness as one of the rarer, but more important qualities of good business relationships. I provide bucket-loads of positivity, hope and enthusiasm for everyone I work with because I truly believe in their dreams, skills, and determination to succeed.
Beyond my creative family are my own beautiful family. Proudest mum to our daughter Maisie, who has grown with my business and whose childhood I built my business around, two small and boisterous welcoming terriers Mr. Pickle & Dot. Wife to my ever supportive and talented husband Mark, who built our home (and studio) for us. Supporting me to live my creative life and to build our dreams together.
As Creative Director of Culpepper & Co, I work with founders, family businesses, charities and purpose-led organisations at pivotal moments in their journey, whether they’re launching something new, evolving an established brand or preparing for ambitious growth.
My role isn’t simply to design. I help businesses fall back in love with their brand.
Over the years I’ve led projects spanning branding, packaging, publishing, websites, interiors, book design, photography, content and campaign creation. But regardless of the medium, the goal remains the same: to create meaningful, thoughtful work that helps businesses and charities grow with confidence.
There is so much more to how we work together with our clients and as a creative team.
Not a conventional design agency.
A unique, welcoming and relaxed creative experience supporting founders to think differently and explore opportunities for their business or charity.
I believe the best brands are built through collaboration, curiosity and a deep understanding of the people behind them. I don’t work alone. I work collaboratively. I wear muddy boots, and get to know you and your business deeply before any creative work is done. I have an amazing creative team of professionals to support the work we do together.
Client relationships really matters. Years of friendship, working together with creative freedom and collaboration – I work TOGETHER with my clients.
Branding cannot do it alone, it is the tenacity and bravery of the business owner to see the vision and make it happen that makes their story a success. Our combined passion will make the vision a reality.
I care. I never want anyone to leave feel disappointed.
Supporting founders and charities is the heart of my business.
Working to support flexible family (and pup-friendly) hours.
